In the early sixties the DHR logo as we now know it was launched, and in the following years it became a sign of quality. New decorative models were designed as well as older replica’s were added regularly to the collection.
Due to its craftsmanship and constant quality the DHR products gained a reputation that was known in over 50 countries. Soector got full attention to adapt products for this emerged market. me Far-East countries tried to take advantage of this without any success, because the many models were protected from copying.
The distribution in the Netherlands started throughout retail and bunker stations. Later on also trough wholesalers. In the countries abroad an importer/stockholder was used for distribution. By parting in exhibitions for water sports and professional shipping these distribution partners were contacted. Due to the growing wealth in Europe and the increasing congesting roads in Western Europe, water sports grew exponentially. And this sector got full attention to adapt products for this emerged market.